At the autumn new product launch that Apple will hold in the second week of September this year, it is expected to launch three new iPhones.
On August 27th, Bloomberg reported that the three new iPhones will use the full screen design of the iPhone X. They use the gesture control system instead of the Home button. They all have the Face ID function and support the face unlocking.
The first new iPhone is a high-end model, code-named D33, with a 6.5-inch display, which will be the largest iPhone ever, and one of the largest mainstream phones on the market. The iPhone X has a screen size of 5.8 inches. A number of people familiar with the matter told Bloomberg that the phone body will still use a glass backplane, stainless steel edge and dual camera. The biggest difference in software is the ability to browse content in multiple apps, such as mail and calendar. It will be Apple’s second iPhone with an OLED screen.
The second new iPhone is an upgraded version of the current 5.8-inch OLED screen iPhone X, which is code-named D32. A number of people familiar with the matter told Bloomberg that its main changes will be processor speed and camera performance.
Technology Web site CNET is mentioned in the report of August 27, this upgraded version of the iPhone X may have three rear camera, similar to Huawei P20 Pro.
The third new iPhone is probably the most important model: a new, cheap version of the iPhone that is designed to replace the current iPhone 8, internal code N84. It looks a lot like the iPhone X, but has a larger 6.1-inch screen with multiple colors. Using a sporty aluminum edge instead of the stainless steel edge of the iPhone X, the OLED screen is replaced with a cheaper LCD screen to lower the price. A person familiar with the situation told Bloomberg that the aluminum alloy edge of the cheap version of the iPhone may not be the same color as its colored glass backsheet to simplify production.
Bloomberg reported that this cheap version of the iPhone will be the second time Apple has differentiated its model by color. In 2013, Apple released the iPhone 5C, which is essentially an iPhone 5 with a plastic case. This strategy is generally considered a failure because iPhone users prefer metal shells. This year’s cheap version of the iPhone will use aluminum alloy edges to maintain a metallic texture.
Apple also plans for an increase of two large double Sim card slot iPhone, launched in at least some areas. Many people who know about the program told Bloomberg that this feature will make it easier for travelers to switch operators in new areas.
According to people familiar with the matter, these three mobile phones will not bring a new design like the iPhone X in 2017 or the iPhone 6 in 2014, because Apple insiders will call this release “S Year”, which is The new device introduced this year is based on the design of the previous device to add new features. The company plans to make more significant changes in the new model in 2019.
Bloomberg commented that the new iPhone, which will be launched in September this year, shows that Apple is adjusting its strategy. Compared with the previous seduce iPhone users to replace new phones, Apple’s current goal is to steadily increase the average selling price of its iPhone while expanding active devices. The total number to support the sale of accessories and digital services, such as streaming music and video.
The number of active devices in Apple broke through the milestone of 1 billion units in early 2016, and at the beginning of 2017, this figure was 1.3 billion units.
The three new iPhones, which will be released in September this year, have the opportunity to add to the increase in the number of active devices in the future.
According to the Bloomberg report, Foxconn parent company Hon Hai will be equipped with two high-end OLED iPhones. The LCD cheap iPhone will be assembled by Hon Hai and Pegatron Corp. According to a person familiar with the matter, Hon Hai began assembling the OLED screen iPhone from the end of July, and began to assemble LCD phones in August, partly because of a little difficulty on the LCD panel. Taiwan Semiconductor Manufacturing Co. is still the sole supplier of the new iPhone main processor, and the iPhone’s main camera lens is provided by Largan Precision Co.
As of the close of August 28, Dali Optoelectronics (3008) rose 3.25%, TSMC (2330) rose 1.84%, Hon Hai (2317) rose 0.25%, and Heshuo (4938) rose 1.09%.
A person familiar with the situation told Bloomberg that the new iPhone lineup has brought naming problems to Apple. Apple has changed the name of these new devices several times, and the final name may be different.
The source revealed that Apple has considered naming the premium version of the iPhone as iPhone Xs to show that they are an upgraded version of the iPhone X. Also consider adding a Plus suffix to the larger iPhone name.
In addition to the iPhone, Apple’s work this year includes an upgraded version of the wireless headset AirPods, a new Apple Watch, and a new revision of the iPad Pro.
The new Apple Watch will include a larger screen that is close to the full screen, and the overall size will be similar to the current model, compatible with existing straps. The new iPad Pro will be 11 inches and 12.9 inches, including a narrower border. According to informed sources, the Home button and fingerprint sensing will be cancelled, unlocked with a gesture interaction similar to iPhone X and Face ID. The last hardware upgrade of the IX-inch screen iPad Mini was in 2015 and was updated in March 2018. This will not be upgraded.