The essential SEO Tools to evaluate your strategies


Referencing a website directly impacts its positioning in the search results. To obtain the expected visibility, it is important for any SEO specialist to be able to measure this impact using SEO tools. This involves being able to organize, refine and evaluate his SEO strategy. For this purpose, tools allow to analyze SEO while observing its progress.

The SEO tools we will discuss are, in our view, the most relevant and we are going to help you how to find the most effective and free SEO tools. But the list is not exhaustive. There are a variety of tools depending on the goals and budget of the SEO.


This is to identify keywords, recurring expressions or search trends of Internet users. This is to write relevant content containing effective keywords. These keywords are adapted to the sector of activity or the activity of the company itself.
Among the essential tools in this area, we can retain three that are essential to the SEO:

  • Google Trends that allows you to analyze the searches of Internet users, identify popular words or expressions or themes that arouse the most interest. This tool allows to refine its writing to optimize its content for SEO.
  • Google Suggest whose main function is the autocomplete of search queries and suggest keywords for the user. This makes it possible to identify the most used keywords by the Internet users in a given field. The interest is also to refine the writing of its content in order to positively influence the positioning of the site in the search engines.
  • Google Keyword Planner that shows the volume of searches for key words or phrases. This helps to measure the relevance of one term or another. In addition, it is an effective tool in finding ideas for keywords.

    Once you have identified the relevant elements needed to create optimized content, it’s important to track SEO. The goal is to analyze the search results in order to improve or refine its SEO strategy. Among the SEO visibility measurement tools, we can remember:

    • Myposeo which proposes a follow-up of the referencing campaign. With this in mind, it is possible to check the visibility and positioning of the website in the search results. In addition, this automated watch can also include competition.
    • Ahrefs that analyzes backlinks and controls the acquisition of links to optimize netlinking. In addition, Ahrefs makes it possible to check if there is a negative SEO against the site or to study the backlinks at the competing sites.
    • Google Search Console checks the frequency of indexing the site, presents the keywords that led to a link to the site but also the actual consultations. Another interesting feature, Google Search Console gives the opportunity to disallow backlinks that do not comply with the instructions of Google.
    • Google Analytics can measure traffic while measuring accurate data. These data relate to the number of visitors to the site, the time spent on a page etc. This allows, in case of decrease of traffic, to find the cause and to remedy it.

    Note that some features are only accessible by subscribing to the paid version of these tools. If most of them offer a free version, it is usually quite limited. Moreover, we repeat, the list is not exhaustive. There are many similar – or similar – tools to Google’s SEO tools.
    But again, when it comes to choosing the tools to use to optimize your SEO, it’s all about objectives, needs and budget.