There are many people who are just starting to blog and many more that have run their own site for a while, that don’t know what SEO is and what On-page SEO techniques and how to implement it!
What SEO is and how it works and how you can use it to get your site’s ranking on the first page of Google , we are going to explain and discuss what exactly search engine optimization is and why you need to do SEO for your website. So what is SEO?
SEO is basically just the art of getting your site to the top of the search engines whatever word or words that you’re trying to rank for, for example ,if you have a site about antique paintings and you want to appear in Google search results when someone searches for antique paintings, then you need SEO .
SEO is extremely lucrative because Google gets so many searches every day that if you do manage to get your site to the top of Google for a good niche then you can expect a flood of visitors and sales every day’s, sure you can get tons of traffic from social networks and other places too, however with Google you’re putting your site right in front of people(customers,visitors,users) when they’re looking to buy ,reed or learn something ,whereas if they see a random link on social media like Facebook or other social websites they might think that’s interesting, but there’s a far less chance that they’re actually going to buy your product. How can you do that? The short answer is SEO.
On-Page SEO refers to all the things that you can do ON your website to help you rank higher, such as page titles, internal linking, meta tags & descriptions, etc.
HTML tags :
- Title – The most important element on your webpage, the Title tag should preferably contain the keyword or key phrase in the first words of the tag. The following graph:
- It is clear that using your keywords in the first few words of the Title tag on your page is closely related to the best results in Google and that using your targeted expression later in the tag is associated with the fact of performing less well.
- Meta Description-meat description is an important part of On-page SEOAlthough this meta is not used as such for a better ranking in the majority of search engines, the meta description of a page is an important place in which you should use your keyword since this one will be bolded when it appears in the search results. Also, its use has shown that the meta description helps to increase the click-through rate, increasing your traffic, regardless of your position in the search results.
- Meta Keywords– Yahoo! is the only search engine that records and uses meta keywords to find your page, but not to improve its ranking. However, since Microsoft’s Bing has supported Yahoo! Search, the last reason why the use of this tag was justified simply no longer exists. This reason as well as the fact that the use of meta keywords may represent a danger of over optimization, We recommends to never use this practice again.
- Meta Robots– Although the tag is not necessary, you should make sure that it does NOT contain any instructions that could negate the indexing of your page by search engines (noindex, nofollow).
- Rel = “Canonical”– The more complex and large your site, the more it is suggested to use the canonical tag to prevent the duplication of the contents of your pages. This can happen when your page has different characters in its URL (often the case for an online commerce site). The use of rel = “canonical” will avoid the duplication problem that dilutes the weight of your pages as well as their SEO juice.
- Other Meta Tags– Meta tags such as those offered by the DCMI or the FGDC seem to be in order, but currently do not provide any benefit for SEO in the majority of search engines and only add complexity and time unnecessary loading to your site.
- Length– Shorter URLs tend to perform better in search results and are also more likely to be copied / pasted, shared, and more likely to receive a link from other websites.
- Locating Keywords– The closer your keywords are to your domain name, the better. Indeed, “site.com/keyword” will perform better than “site.com/dir1/dir2/keyword” and is definitely more recommended for referencing a web page (although it is not a question of very influential factor in SEO performance).
- Sub-domains vs. Pages– Despite the slight advantage that using sub-domains with keywords can bring you versus using sub-folders or pages, the search engine algorithm further favors the use of sub-domains. -folders / pages rather than using sub-domains.
- Word Separators– Using dashes to separate keywords is always the best way to use your URL. Despite the promise that “underscores” should be equally effective, inconsistency with other methods makes use of the dash a more informed choice. NB This is not true for your domain name. Using dashes inside it is almost never recommended (eg “yourwebsite.com” is definitely a better choice than “your-website.com”).
Page Body :
- Keyword Repetition Number– It’s impossible to specify exactly how many times it would be optimal to use your keywords inside your page, but this simple rule has long been used by the SEOmoz team: ” 2-3x on shorter pages, 4-6x on longer pages and never more than once it makes sense inside your content for your readers. The added benefit of using your key phrase in your content is so tiny compared to the dangers and consequences of trying to outwit the system by adding too many keywords.
- Keyword Density– Although it is true that the more the use of a targeted expression can potentially improve the ranking of this one, there is no doubt that the density of keywords (a certain percentage compared to the total content) n has never been a formula by which this relevance has been measured.
- Using keyword variances– long suspected of influencing search engine results (although this technique has never studied in great detail to convince many SEO specialists), the theory that the variance of keywords in your Content can help for SEO is worth a little lingering. We recommends using at least one or two variations of terms as well as separating words from your targeted phrases .
- Header H1– The SEO community has long suspected that the H1 tag was very important in the SEO of web pages. Several recent studies show however that the H1 title tag has a low correlation with the results of high rankings in search engines (in fact, almost no link). Although this is a fairly convincing element, the correlation factor is not necessarily irrefutable proof. For the sake of semantics and also SEO, team members still suggest that you use the H1 tag correctly as your page header and preferably use your targeted expressions inside the page.
- h2 / h3 / h4 and other titles– Even less important than your H1, experts recommend using them only if benefiting your readers. These tags do not seem to be a factor that influences returns.
- Alt attribute of an image– Surprisingly, the use of the Alt attribute of an image has shown a great correlation with the high results in search engines. This is why its use is highly recommended in an image, a photo and an illustration in which you can insert the keywords for which you want a better positioning.
- File name of your image– Since image search can bring you lots of visitors to your website and the name of your image file seems to be an important factor for its positioning in Google Images, the use of your keywords in the name of your file is suggested.
- Bold (<b> / <strong>)– The use of bold / strong seems to provide a very slight advantage over the SEO weight of a page. That’s why its use is recommended for at least one targeted expression within your content.
- Italic (<i> / <em>)– Surprisingly, putting a keyword in italics seems to provide a slightly better benefit than using bold.
- Internal Links with Anchors– No tests have yet shown that anchor links are counted by search engines.
- Click Depth– Our general recommendation is that the more competition there is for the keyword phrase you are targeting, the higher your page must be in your content architecture (and thus, take as few clicks as possible to from your home page to your important page).
- Number and percentage of internal links– Pages that receive more links tend to perform better. For pages targeting competitive terms, linking within your pages to these pages can improve their SEO.
- Links in content vs links in your navigation– Google and other search engines are increasingly trying to recognize the location of your links in your pages. Thus, using links such as on the Wikipedia site (within your text content) rather than in your navigation could indeed bring benefits for SEO. Remember, however, that Google only has the first link that it “sees” in the HTML code to a specific page.
- Sidebar and footer– Many recent experiments suggest that Google would definitely give less weight to the links placed in your footer (footer) and even less in your sidebar. Therefore, if you use a navigation that is permanently visible on your website, it is preferable that it appears (in the programming) at the top of your content.
Architecture of a page:
- Keyword Localization– It is recommended that your important keywords appear in the first words (50 – 100, preferably even before that) of the text content of your page. Search engines seem to give more importance to the pages using the keywords at the beginning of them.
- Content Structure– Some SEO professionals consider it very important to use a particular structure for content writing (introduction, text medium (body), examples, conclusion or more journalistic style; narrative, data, conclusion, openness). However, no study has been able to determine that one or the other of these techniques made a real difference from the point of view of referencing. Use the technique that suits you best and that meets the expectations of your target audience as much as possible.
Why do we fail to obey these rules?
The answer to this question is relatively simple. The truth is that during the process of creating high quality web content, we sometimes forget, ignore and sometimes intentionally disobey these best practices. The web referencing of a page, although certainly, very important, is in fact only one piece of the puzzle to better perform in the search engines:
It’s obvious that “on-site” optimization counts in SEO just like On-page SEO, but this aspect according to the opinion of Rand Fishkin follows the 80/20 rule. That is, if you optimize your page only with the most important criteria: page title, URL, internal links (these 3 aspects correspond to about 20% of the referencing tasks on the page), you will probably get 80 % of the value that can be acquired in relation to the set of global on-site SEO practices presented in this article.
Best practices for going out # 1 in Google
All of these optimization points on On-page SEO will not necessarily make you go out first in Google. A list that would arrive in first place would look more like this:
- Accessibility– Content that search sites can not view or access can not simply be indexed. Therefore, the fact that your page must be accessible is criterion # 1 in this list.
- Content– You must have relevant and high quality content. These contents will not only ensure that they will attract the interest of users, but they will be shared on the web. Viral content is possibly the most important factor in the performance equation since it will also make you more inbound and outbound links (links from other websites to yours).
- Basic elements on a page– Focusing your efforts on the most important “on-site” SEO factors (titles, URLs, internal links) according to the right keyword gives you a good boost for a better performance of your page .
- User experience– The user -friendliness, user interface and overall experience of your visitors are factors that influence the number of links and the number of quotes your website will get. You will also have better statistics about the conversion rate and the time spent by users who visit your pages.
- Marketing– Fishkin likes to say that “great content can not replace great marketing.” A great marketing machine has the power to attract even more links from other websites than the content would have otherwise deserved, and while this may seem unfair, it is a principle upon which capitalism operating from the last hundred years. Spreading your message is often and unfortunately as much (or often more) important than being right, being honest or bringing value.
- Advanced / Advanced SEO on a Page– Applying all the principles in this article to optimizing your web page and paying attention to detail is probably not useless, but this aspect is nevertheless at the bottom of this list for the reason that, according to the experience of SEOmoz, this advanced optimization does not add as much value as the other techniques described.